Starbucks Concept Store In Amsterdam
Sbux proudly announces the opening of its first concept store in europe in the center of amsterdam on friday march 9.
Starbucks concept store in amsterdam. The new concept store was developed within a. John park starbucks senior architectural designer designed this starbucks location on wall street in new york city. While over the last few years starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products under the radar they ve been re defining the atmosphere in which we drink it. This starbucks store as mentioned several times is a concept store there was only 4 in the whole world as far as i know.
Amsterdam march 6 2012 starbucks nasdaq. With its radical design departure and â slow coffee theatre it offers a new experience for coffee. Opens in 58 mins. The amsterdam starbucks brilliantly kicks off this new concept in europe by occupying a former bank and landmark building dating to the 1920s amsterdamsce bank in rembrandt square.
But this thursday the brand that normalized the 4 latte is opening an experimental concept store in amsterdam that offers a glimpse of the starbucks of the future at least in europe. Starbucks s new coffee experience laboratory in amsterdam. Spanning 430 square meters 4 50o sqf it is the largest starbucks store in europe. Starbucks chose amsterdam for the new concept as it is the base for its european business and for the city s long running coffee tradition.
This week their latest concept store known as the bank will open in amsterdam. With its slow coffee theatre hyper local design floating community gathering spaces and on site bakery starbucks the bank is a glimpse into starbuck s vision of the future. By including many dutch elements in the design of this location and keeping original elements of the structure like the marble floor this starbucks concept store in amsterdam takes away some of the american feel and makes the store feel a bit more like a local coffee shop. Starbucks is known for its unwavering consistency from its unoffensively homey store décor to its burnt coffee smell.
It s very spacious easy to work chill or just meet friends. Tomorrow march 08 2012 marks the launch of starbuck s concept store the bank on the rembrandtplein in amsterdam. Starbucks the bank rembrandtplein utrechtsestraat 9 amsterdam nh 1017 cv. Classy furniture and repurposed pieces from different parts of netherlands.
Starbucks is putting that dutch brand consumer nous to the test by opening its first global coffee laboratory in amsterdam. The store is located in the vault of the historic amsterdamsche bank a landmark building on amsterdam s famous rembrandt square. Expanded details for utrechtsestraat 9 the bank. Starbuck s is really stepping up their game with this concept and design as they are probably attempting to compete with the local coffee shops catering to the more alternative and creative demographic.
The design of the store is astonishing. The concept store overtakes the former vault of the bank whose large open space and high ceilings offer optimal flexibility in interior layouts.